Secret Codes; Should I use them?

This week: Secret Codes; should I use them? FREE eBook and a Sneak Preview.

It’s been a very busy week. My first newsletter went out on Sunday so today’s blog will be quite a short one.

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Share: Occult thriller- Ordo Lupus and the Temple Gate is still free until tomorrow at 8am BST. http://bit.ly/15R1xOL “Wild ride” “Exciting read” “Rich, complex” “Well plotted”

“Am I? Beautiful?” She turned her face towards me and I longed to kiss it but I couldn’t.

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Secret Codes; should I use them?
My occult thriller Ordo Lupus and the Temple Gate was first published with Secret Codes at the beginning of each chapter. This was a whim of mine but I quickly discovered that the codes helped me to market the book. I noticed that the Jokes and Riddles category on Amazon.com only had 200 books in it. Therefore, as long as I sold a few copies I would be guaranteed to be in the top 100 for that category. Figuring that it was better, at that stage of my career, to be a big fish in a small pond, I directed a lot of effort to reaching the top of this category. I achieved it several times and managed to shift up to 3 books per day. But that was the ceiling. I could sell no faster.

I had to take the step to be a small fish in one of the bigger ponds. Also, several author friends told me that the codes seemed impossible to decipher and were too jokey anyway.
“Adults won’t take your books seriously.”
I want to be taken seriously, so the third edition was published after a complete re-edit, and with the codes removed. I didn’t sell a copy for over a month! I was was worried. I unpublished this edition and republished the second edition (with Codes) and I still didn’t sell a single copy in two weeks.

Then I had the kindle free promotion, it’s still going in fact (get your copy here: http://bit.ly/15R1xOL Download the free Kindle apps here: http://www.amzn.to/13aluuF). Download figures have been very disappointing. Unlike many writers, I am not going to hide the truth; so far only about 200 copies have been dowloaded. This compares with 2500 last September!

Now this may be simply that the market is slow at the moment or because people are just bored with my book. Or it could just be that actually people miss my codes. I just don’t know.

If you have any opinion at all, please comment below. I would love to hear your views.

Sneak Preview
This week, it is from the forthcoming release of the final part of the Iron science fictions series; Worlds like Dust. I am on my second full edit and there have been some significant changes. This part described the escape of some grunts from a damaged MCS (if you don’t know what that is, read Iron I: Too Bright the Sun).

Worlds like Dust
Copyright © 2011 by Lazlo Ferran
All Rights Reserved

Lieutenant Hani Deitner thanks his God, Mech, that he hadn’t been in the two PODs on the outer side of the MCS. Having needed to negotiate their way around the MCS, they were caught in the explosion. He could see no sign of them through his tiny portion of the viewing port.
“How far to go?” he asked the pilot, trying to sound calm. He felt his teeth start to chatter.
“One hundred and twenty yards … sir!”
‘We’ll never make it!’ Deitner thought.
“Good,” he said. “Is the other POD still with us?”
“Err. Yes, but drifting, Sir, I can see something flashing in one of the Station’s ports!”
“Let me look. Move soldier!” Deitner pushed two grunts aside to get to the main port, what you might call a windscreen. He stared at the bright white light.
“Flashing irregularly,” he said, thinking out loud. “Code mebbe … Anybody know any standard codes? Lieutenant Pfenigshaven, can you take a look?”
Bodies jostled and rearranged themselves while Pfeninghaven struggled to the port.
“Oh yeah! It’s Morse code. Learned it once. Shit! Never thought I might use it. This is real old school … Wait. It says, ‘Go to Rear Dock … five,’ I think. ‘Do not acknowledge. Ischians on board,’”
“You think …?”
“Yeah. Dock 5. That’s over there!” She pointed to the rear of the slowly spinning S.4.
“Let’s go there!” said Deitner, almost shouting. He was gripping the base of the pilot’s stool as if it were his own life, ebbing away. “Why the hell aren’t they shooting at us?”
“Sir! The power must have gone out on the cruiser. Look!”
“Okay. We may only have this one chance. How much more juice?”
“None! We’re coasting! Shall I detach the tether?”
“What? Er. Wait …” Deitner looked out of a rear port, to where he could see the other POD. Pfenigshaven’s face joined his and they both nodded. “No.” Three hundred meters of tether trailed behind the POD. The tail-end has been torn off in the explosion, sending the POD off course, but the pilot had been able to correct. The other POD hadn’t been so lucky. Already out of fuel, they were now drifting away from Dock 5 on an oblique course. “They might just have a chance … Get me the other POD.” He spoke into the transmitter microphone. “POD 4 to POD 3. EVA now! All of you. In about thirty seconds the end of our tether will reach you. After that, it will be too late! If one of you can grab it …”
“But sir! It’s …”
“I know! I know! It’s a risk we have to take!”

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