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What is the most effective way to promote a Sci-Fi book launch?

This week: What is the most effective way to promote a Sci-Fi book launch? Also Lazlo Friend Newsletter, Hinduism and HAL 9000

What is the most effective way to promote a Sci-Fi book launch?

Two beta readers have now completed Iron III: Worlds like dust and it is getting nearer to publication. Science Fiction books are always hard to promote: sci-fi simply doesn’t get the attention of other genres, which is a shame, because it allows you to develop characters and explore elements of human nature in ways that no other genre allows. So I am faced with the problem: how do I promote this book? Continue reading “What is the most effective way to promote a Sci-Fi book launch?”