At last your manuscript about Rudolph and Santa is complete and has  gone to your beta readers for one round of testing. What next?

This is where the hard work begins. Most writers don’t enjoy it, but editing is the stage that will lift your work from just a rough story to a world-class bestseller. Well, okay, we hope it will. Seriously though, without good editing, you book will not stand a chance in an increasingly competitive market.

If you can possibly afford the cost, I recommend you get another writer or professional editor to do the final edit on your work. You can always swap books for editing with other readers, if you are short of money. Why do I tell you this? A writer reads what he thought he wrote, not what he actually wrote, when he reads it back. He or she will read the same paragraph 20 times and not see the typo. It has has happened to me in a very embarrassing situation; a submission to a pubisher had an error in the first line of the query letter. Two other people close to me checked it and didn’t spot it. I read it at least 20 times and missed it. Once the tension of submission was over and I received their rejection, I saw the error and it was blindingly obvious!