My special offers this week and: How do you market your books?

This week: OCD Update, special offers and: How do you market your books?

OCD Update
I am proud to announce that today is my first OCD-FREE day of this year (and for about 20 years for that matter!). It is probably just an excersise but if it works I will stick to it.

Basically I woke up this morning, took a long, hard look at things and decided I didn’t have time for the OCD any more. Anyway, my fear of getting fatal diseases (like AIDs for instance) simply haven’t come true, probably because I have been very careful. For whatever reason, now seems a good time to try this. I already feel I have burned my bridges somewhat so there may not be any way back in the short term.

No doubt, my mind will try to take over and my ‘OCD-self’ will try to gain the upper hand so watch this space. But if you don’t hear any more about my OCD, then I am free of it. Let’s just keep our fingers crossed.

In order to achieve an OCD-FREE state, I need to be very focused on something; I get bored very easily and I have a hyperactive mind, so expect me to be working very hard on the books and promoting myself in the near future. Read on, if you are interested in the promotion and please do buy one of my books if you are at all interested in my views or stories. I really appreciate the support of all of you and I would love to sell more books!

To mark the occasion of my OCD-FREE day attempt, I have changed one of the eyes of my twitter and Facebook header’s. It now represents blue sky, for optimism.

How do you market your books?
This question has plagued me recently. My sales almost stopped after 10 March. I could see no reason why. My sales were good for January and February. I was beginning to sell books at a higher price so I was happy. Then, the slump! I have thought long and hard about it and I conclude that the only possible cause must be that I am marketing less hard lately.

So I have created some new marketing images (see below) and I will be trying a few tools other than the infamous Facebook adverts over the next few weeks.

I have discovered these 2 tools:
https://app.adroll.com/dashboard
http://www.advertisingwebservice.co.uk

I will be spending half of my profits (after personal hours spent writing!) on adverts so I will let you know how I get on.

If anybody has tried either of these tools or knows anything else I can try other than Facebook or Google ads – both of which I have tried and had limited success, please let me know.

I have found that although I can achieve a fairly high CTR (click through rate) of 0.08% on Facebook, these simply don’t convert to sales. This may be because my blurb about the books doesn’t appeal or because my ads don’t relate clearly enough what I am offering. If anybody has any interesting views on this that they wish to share, please do.

Special offers
A reminder: Inchoate: (Short Stories: Volume I) is FREE if you are in the States and I have added Vampire Beneficence to it. Get it here: http://bit.ly/IRGYaE
Ordo Lupus and the Temple Gate will be 99c from Friday 2 May until Tuesday 6 May. Get it here: http://bit.ly/15R1xOL

Below are the new marketing images, including my first attempt at a Lazlo Ferran logo. Please let me have your opinions and any other ideas I can try for marketing.

The new Lazlo Ferran logo in red

The new Lazlo Ferran logo in red

The new Lazlo Ferran logo in white

The new Lazlo Ferran logo in white

Ordo lupus and the Temple Gate advert image

Ordo lupus and the Temple Gate advert image

The Devil's Own Dice advert image

The Devil’s Own Dice advert image

Attack Hitler's Bunker advert image

Attack Hitler’s Bunker advert image

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One thought on “My special offers this week and: How do you market your books?

  1. Pingback: Lazlo Ferran | OCD Log 1

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